ABC's of Style Event
With the new school year fast approaching, Simon®, a global leader in retail real estate, and Teen Vogue, the number one source of fashion, beauty and pop-culture news for trendsetting teens, are hosting a series of back to school events at more than 80 shopping centers across the country to get young people prepped to head back to class. The Esplanade will kick-off the “ABC’s of Style[SM]” festivities on Saturday, August 2 from 1 to 3 p.m., helping families have fun while shopping for seasonal must-haves.
The event is sponsored nationally by Unilever brands St. Ives, Simple and Q-tips, plus Coca-Cola, and Fox’s new fall series RED BAND SOCIETY, in collaboration with Teen Vogue.
“Whether they are preparing for their last year of high school, or facing their first year of college, back-to-school season is an exciting time for our shoppers,” said Kate Wendel, general manager at The Esplanade. “The ABC’s of Style event will be a true fashion and entertainment experience for parents and students to get set for the upcoming school year.”
The Esplanade’s ABC’s of Style event will include various elements to give students of all ages the social shopping experience they seek, including:
- Fashions from our hottest national retailers: Event attendees can watch fashion shows featuring up-to-the-minute looks for back-to-school from retailers including Earthbound Trading Company, Old Navy, Elite Fashion, So Chic, and Macy’s.
- Extra-curricular and employment fair: Looking for a fun way to fill those after-school hours? Representatives from Kenner Recreation, University of New Orleans, Target, and State Farm will offer information about part-time jobs, extra-curricular activities, and all the other things students need to be back-to-school ready.
- Exclusive Style Guide: ABC’s of Style event attendees and back-to-school shoppers have the chance to pick up an exclusive Simon and Teen Vogue style guide, featuring fashion looks curated by style experts.
- Tabling & Product Demonstrations: The event will feature tabling and product demonstrations from several local and national retailers, including a mock dorm room and easy cooking demonstrations from Target. In addition, national sponsor Coca-Cola will sample its new protein drink Core Power.
- Mall-Wide Discount Offers & Samples: The first 200 event attendees can pick up a SWAG bag chockfull of goodies from our event sponsors at the registration table, and all attendees can take advantage of giveaways, door prizes, and more.
For more information about Simon malls ABC’s of Style events, visit www.Facebook.com/ShopTheEsplanade and follow the shopping center on Twitter @ShopEsplanade.
Date and Time
Saturday Aug 2, 2014
1:00 PM - 3:00 PM CDT
Saturday, August 2 from 1 to 3 p.m.
Location
Esplanade Mall
1401 W Esplanade Ave.
Kenner, LA 70065
Contact Information
Beth George, 317.684.7711, bgeorge@bch.com
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