Topic: Search Engine Optimization & Website Building for Small Businesses
Presenters: Billy Ferguson, Geaux 2 Group
                  Matt Pruett, 90X3

Seminar Summary:
A great website is only effective if customers can find it. This two-part seminar features expert speakers who will walk small business owners through both sides of a successful online presence: building a functional, user-friendly website and optimizing it for search engines.
The first session will focus on how to build a website for small businesses, covering the essential elements every site needs to convert visitors into customers. The second session will break down search engine optimization (SEO) into clear, actionable steps to help your business rank higher in search results and drive organic traffic. Together, these sessions will give attendees a strong foundation for long-term digital success.
In this seminar you will learn:
• What makes an effective website for a small business
• Key pages and features every small business website should include
• How search engines rank websites
• Keyword strategies to attract the right audience
• On-page SEO best practices for small business websites
• Simple tools to track and measure website performance